JISULIFE Brings Portable Comfort to SM San Lazaro and SM Southmall

On April 30, 2025, JISULIFE—a global brand known for its sleek and portable cooling devices—launched its latest kiosk at SM San Lazaro and SM Southmall, bringing its innovative lifestyle solutions closer to Filipino consumers. As demand continues to grow for accessible personal cooling products, the brand sets its sights on mallgoers and shoppers from Class B, C, and D markets who prioritize both functionality and design in their everyday essentials.

The activation was made possible through a strategic partnership with FLASH, a full-service creative and production agency trusted by global and local brands alike. From conceptualization to execution, FLASH led the kiosk’s full production—including printing of artworks, ingress and setup, and deployment of skilled manpower to serve as in-store promoters.

JISULIFE’s product range, which includes portable fans, rechargeable neck fans, and multifunctional power banks, is designed to meet the demands of urban life in a tropical climate. With their minimalist design, long battery life, and user-friendly features, these products have become go-to essentials for students, commuters, and professionals alike.

Located in one of Metro Manila’s busiest shopping hubs, the SM San Lazaro and SM Southmall kiosk allows passersby to interact with the JISULIFE brand firsthand—whether they’re trying out the latest portable fan or speaking with a trained promoter about product specs.

This collaboration is another example of FLASH’s commitment to seamless brand execution—delivering creative solutions that move people, products, and ideas forward.

As more brands look to expand their presence through experiential and in-mall marketing, FLASH continues to be the engine behind activations that blend visibility, engagement, and results.