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  • Writer's pictureThe Flash Team

BMW Motorrad revs up the Makina Moto Show with Flash

BMW Motorrad was back with a bang—or with a vroom—at the 2022 Makina Moto Show. And Flash helped Motorrad do just that by fabricating an impressive booth which showcased the brand’s top models. #FlashAtWork

The Makina Moto Show was back with a vengeance last year, and German motorcycle brand BMW Motorrad wanted to make a lasting impression on its patrons and enthusiasts. It's why they partnered with Manila-based advertising agency Flash to capture the attention and awe of thrillseekers at the three-day motorcycle expo.

Held at the SMX Convention Center in Pasay City from July 29-31, 2022, Flash was in charge of designing and fabricating BMW Motorrad's booth. The results were impressive, showcasing some of the brand's top models, including the R1250 GS, R1250 GS Adventure, M1000 RR, R18, and R nineT.

Bike owners were able to get up close and personal with the stunning machines, thanks to Flash's attention to detail and commitment to quality. Aside from the impressive display, a special lounge was created exclusively for the BMW Motorrad community, giving loyal customers a place to relax, network, and bond with fellow riders.

BMW Philippines President Spencer Yu said they were thrilled to have returned to face-to-face events such as last year’s Makina Moto Show. Yu also said that their participation was more than just an exciting venue for customers as it was “an opportunity to gather our valued Motorrad community to further strengthen bonds over our common passion for riding.”


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