top of page

Flash joins Kadayawan, Masskara festivals for RCBC’s DiskarTech

Writer's picture: The Flash TeamThe Flash Team

RCBC and Manila-based ad agency Flash joined forces to spread awareness about RCBC's financial inclusion superapp, DiskarTech, at festivals in Davao and Bacolod last year, resulting in over 2,000 app registrations and the launch of the country's first mobile human-assisted remote banking service, “Moneybela Barangayan Banking.” #FlashAtWork


The Philippines is known for its vibrant and colorful festivals, which not only showcase the rich cultural heritage of the country but also provide a unique platform for businesses to reach out to their target audience. The Rizal Commercial Banking Corporation (RCBC) took advantage of this opportunity by partnering with Flash to spread awareness about its financial inclusion superapp, DiskarTech, during the Kadayawan and Masskara festivals last year.


Flash deployed scores of agents during the events, gathering over 2,000 registrations, especially among the unbanked populations in Davao and Bacolod.


During the festivals, Flash also mounted the launching events of RCBC's “Moneybela Barangayan Banking”, the country's first mobile human-assisted remote banking service. This innovative service provides financial inclusion to rural areas and makes banking services accessible to everyone, even in far-flung communities.


RCBC Executive Vice President and Chief Innovation and Inclusion Officer Lito Villanueva said in Davao that RCBC continues to value human connection in financial transactions. Villanueva also said that the synergy of physical and digital approaches in its “Moneybela Barangayan Banking” is an essential component of upscaling financial inclusion.


This year, RCBC’s DiskarTech has once again tapped Flash as the bank joined the Sinulog and Dinagyang festivals in Cebu and Iloilo, respectively.

Comments


About  
 

Flash is a full-service advertising agency based in Manila. We commit to providing creative ideas and delivering quality results in a flash.

  • Facebook Basic Black
  • Instagram
  • LinkedIn
  • Twitter Basic Black
  • Vimeo
  • YouTube
Contact
 

Reach out to us and we’ll get back to you in a flash—when else?

New Business

sales@flashcreativemediaworks.com

Careers

hr@flashcreativemediaworks.com
 

General Inquiries

admin@flashcreativemediaworks.com

Subscribe
 

Know the latest in the industry and our projects at Flash!

Thanks for submitting!

© 2021 by Flash Creative Media Works Inc.

bottom of page