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  • Writer's pictureThe Flash Team

Maya, Flash team up to promote digital payments in Metro Manila malls

Maya and Flash teamed up to revolutionize digital payments in Metro Manila malls, empowering merchants to proudly showcase Maya merchandise and unlocking the full potential of QR Ph interoperability. With a successful track record, they are poised to take Maya's brand activation to new heights in the next phase of mall visits, propelling financial inclusion among Filipinos and offering progressive digital banking services for consumers and MSMEs. #FlashAtWork

Maya, the Philippines’ all-in-one money platform, partnered with Flash to elevate its presence and utilization among merchants in premier Metro Manila malls such as SM Southmall, SM Mall of Asia, SM Aura, Robinsons Galleria, Robinsons Magnolia, and Robinsons Manila.

Flash played a crucial role in encouraging merchants to proudly showcase Maya merchandise, while also promoting Maya’s flagship and branch incentive promo during mall events, offering vital troubleshooting support and educating merchants about QR Ph interoperability.

As Maya and Flash gear up for the next phase of mall visits, they aim to take Maya's brand activation to new heights.

In a previous successful collaboration last year, Flash deployed agents in Baguio, Davao, and Tagbilaran to engage merchants to use the Maya app during the launch of the Bangko Sentral ng Pilipinas’ Paleng-QR Ph program.

Flash's efforts resulted in empowering over 1,500 micro enterprises in these areas with Maya’s digital payment solutions, facilitated by the distribution of storefront signages and marketing materials which ensured a consistent and impactful presence.

Through collaboration and thorough market research, Flash's Managing Director Carla Ludovico emphasized the key factors in successfully engaging with communities.

Maya CEO and co-founder Orlando Vea highlighted the significance of BSP's Paleng-QR Ph initiative in creating a more robust digital finance experience at the local community level.

“Digital payment is the entry point of Filipinos to the financial system. As they build their financial footprint, consumers and MSMEs can access more progressive digital banking services offered by Maya,” Vea said.

As consumers and enterprises build their financial footprint, they gain access to progressive digital banking services offered by Maya, aligning with BSP’s objective to increase financial inclusion among Filipinos from 56% in 2021 to 70% in 2023.


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