While more ad dollars are being spent for digital, research has shown that out-of-home (OOH) ads remain relevant and effective globally.

When Flash went on with its plan to reimagine itself, the advertising agency made sure that the rollout of its rebranding must...

Rebranding—done the right way—can be an effective marketing tool. At the core of it, rebranding entails knowing and re-knowing one's brand.

Constantly staying ahead, Flash underwent rebranding in time for its 10th anniversary. Looking to the future, Flash had to turn to itself.